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Wouldn't a good logo incorporate a silhouette of this?
The Enquirer reported today on the city’s new logo. It’s totally meh. The story, though, says that the phrase “City of Cincinnati” is in all lower-case characters, and it’s not. The “City of” part is, but the “Cincinnati” is in all caps. Apparently, the all lower-case is supposed to imply that the city is “approachable” and “inviting.” What does the “Cincinnati” in all caps imply, then? That Cincinnati has a weird megalomania and is more important than the rest of the world?
There’s also a weird blue and green “C” that pretty much just looks like a broken radar screen. This element is supposed to show “movement and progress.” I’m not so sure about that, but as you might have guessed, I have a way, way better idea that’s based on this.
In all seriousness, why does a city need a “logo?” Isn’t that what those traditional seals are for? Hell, isn’t that what those traditional seals ARE? I get that branding is important and all that, but in order for a branding campaign to work, you have to change the organization from the bottom up, turn things around, change a bunch of stuff and be able to show results from those changes. This isn’t to say that the City of Cincinnati(tm) isn’t doing that, or hasn’t done that–but for a City, do we really need the marketing campaign to tell us how good a job they’re doing?
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