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Click for photo credit--www.drunkentailgate.com
Never mind the fact that it shares a name with a particularly popular Outkast record, and that it comes filled with what some folks might call “Beer,” the Bud Light Speakerbox is ridiculously stupid. I understand that part of Anheuser-Busch’s angle with this and the whole “Tailgate Approved” campaign is that they’re mashing up things that we wouldn’t necessarily expect, but come on.
The photo to the right says it all. Why wouldn’t I just buy the Land Shark right next to it? Oh, that’s right–because MY CAR DOESN’T ALREADY HAVE AN MP3 PLAYER JACK INSTALLED.
I understand their grill/cooler mashup. That seems to me to be a sensible, even if the design is kinda crappy and cheap looking.
This speakerbox business, though, is just plain ol’ stupid. You might was well take the eleven dollars you just paid for the speaker and set it on fire. Or spend eleven dollars on firewood and be sure to breathe in all the smoke real, real deep. Or just pay a dude eleven dollars to punch you in the face a few times–the chances are pretty good that you’ll hear music in your head as a result–and you’ll still get the same amount of beer at the same quality.
In the end, the Bud Light Speakerbox is a way to direct attention towards the box and away from what’s actually important: what’s inside the box. Generally speaking, this is a bad marketing move that I personally can’t believe got greenlit (or is “greenlighted” the correct term? Either way, someone should get fired) because it makes AB/InBev look like they’re not confident with the contents of the Bud Light packaging. Come to think of it, the whole “Tailgate Approved” campaign comes across as a quickly slapped-together run at an already tapped market–football fans.
What makes the campaign look like so many Speakerboxes, though, is the inclusion of Bud Light Golden Wheat as part of the “Tailgate Approved” campaign. Tailgating is for football. Football happens over the Winter. Wheat beer is generally known as a summer beer. GADFUCKINGZOOKS! I’VE GOT IT! LET’S RELEASE OUR WHEAT BEER IN OCTOBER AND PUT IT NEXT TO A CRAPPY MACBOOK SPEAKER! Seriously. The mind reels.
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I still want one.. and the grooler and the foozie hahahaaaaa
Hate to point this out, but the $22.98 is for a CASE OF 24 Bud Lights, and the $13 bucks is for a 12 pack of Land Shark.
I noticed that. Take into account that the Land Shark is a whole lot better than is the Bud Light.
I noticed that. Take into account that the Land Shark is a whole lot better than is the Bud Light.
I noticed you used the phrase “…a whole lot better…”. I don’t think those words mean what you think they mean. Yes, in the battle of crappy fizzy yellow beer, Land Shark would likely win over Bud Light, but to say it’s “a whole lot better” would be like saying “chlamydia is a whole lot better than syphilis”.
What, then, is the Russian Imperial Stout of venereal disease?
I want the Michelob Ultra speakerbox in the back . . . never thought about the wheat beer being introduced now and it being a summer beer – that fact for some reason didn’t cross my mind!
Russian Imperial Stout VD – The Walk of Shame! :) Not technically one, but it might feel like it!
I’m just buying it for the speaker to put in other beer boxes. I personally LMAO at this idea and thought this would be perfect for a beach party!
The Bud Light Speaker Box rocks!! Music and Beer combined works just fine for this guy – I might be easier to please but cold beer and tunes seems like a no brainer!
Its a good idea were there is beer there should always be music. U might not be getting a highend souround sound system. I like music and I like beer. Putting them together is not a bad thing. A diffrent aproch might have been a free cd with every purchuse but they are on the right track.
to the guy who started all this…. you are a fuckin idiot, this is a great idea for the times when your sitting some where having a couple beers and have no music, like working outside. by the way dumbshit, if you take a look at the picture that you commented about, the landshark to the right that you say would be cheaper, is actually more expensive, the sign says $13 for a 12 pack not a case like the budlight.
Budlight = $23 plus a speaker
Landshark = $26 for shit beer
The Ed, I’ll pay $11 to have someone punch you in the face. Your article is “The Dumbest Thing Ever!”. $22 for a case of beer is not that bad, and you get a speaker. Drink your shitty landshark lager for the same price you idiot.
The speaker sucks cant hear it if you having a real party. Bud sucks, it’s the only beer that most small town redneck bars will only serve. Like its bud or nothing me “let me have a (any beer other than bud).” redneck bartender “all we got is bud.” me “oh ok I thought this was a bar?”
Putting aside the fact that Bud is shitty beer (and it is shitty beer), why would someone want to pay for a crappy speaker in a beer box? For 10 dollars I can get a small speaker that will fit in my pocket (http://www.newegg.com/Product/Product.aspx?Item=N82E16855992039&cm_re=portable_speaker-_-55-992-039-_-Product) that I can guarantee will be better quality. So why exactly is this a “great idea”? Is it because the speaker is shitty, the beer is shitty, or you have to lug around something the size of a beer box to have a crappy speaker?
Dirk – Staticpage, you 2 are both muppets!! It totally confuses the fuck out of me when fools like you trash on something because you have nothing else better to do. Personally, I like it! Seems like an excellent idea!
I have my beer, plug in my ipod, tunes… DUH!
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